Bostik strategic orientations can be summarized in 5 principles:

• Increase our differentiation, through product and marketing innovation
  
  
• Provide tailor made bonding solutions to increase the performance of our customers processes
  
  
• Follow the globalization of our customers while maintaining strong local organizations
  
  
• Grow quicker in emerging countries
  
  
• Participate actively to the adhesives business consolidation