Published on June 28, 2017
Bostik Blu-Tack® has long been regarded as Australia's favourite and most versatile multipurpose adhesive for the home, office and school.
Sonia Pace, Bostik's Product Manager for Consumer stated "It has been many years since Bostik have last experimented with a product that has become a household name. It was time to inject some creative energy into the brand."
It was during New Product Development and Planning sessions with the Sales and Technical divisions of the organisation that Bostik wanted to offer customers something to get excited about. Australian's are a nation of sporting enthusiasts that love to support their favourite team during one of the most televised sporting season's of the year. It is through Australia's love affair with sports that Bostik AFL Blu-Tack® was born!
Bostik AFL Blu-Tack is a reusable, multipurpose adhesive that now comes in all 18 footy team colours that is safe for use by the entire family. "What makes this product something truely special is that it can be used to create craft projects and models due to the wide avriety of colours" concluded Pace.
To discover more about Bostik AFL Blu-Tack and other Bostik stationery, craft and office adhesives, visit the Bostik Ideas That Stick microsite
Bostik AFL Blu-tack is now available at Coles and other leading retailers.
Bostik is a leading global adhesive specialist in industrial, construction and consumer markets. For more than a century, it has been developing innovative adhesive solutions that are smarter and more adaptive to the forces that shape daily lives. From cradle to grave, from home to office, Bostik’s smart adhesives can be found everywhere. With annual sales of €1.6 billion, the company employs 4,900 people and has a presence in more than 50 countries. Bostik is a company of Arkema.