Published on June 12, 2017
Bostik, a leading global adhesive specialist for consumer, construction and industrial markets, participated as a platinum sponsor at the 5th Global DIY Summit held in Berlin, Germany on 7-9 June. The firm presented its latest product and marketing innovations for the DIY sector and unveiled the new virtual reality Bostik DIY House showing the use of Bostik home improvement products in a real-life home environment.
The event, which was jointly hosted by the European DIY-Retail Association (EDRA) and the European Federation of DIY Manufacturers (fediyma), attracted over 1,000 senior executives from 50 countries. With this year’s theme as ‘A New Era – A Glimpse into the Future of Home Improvement’, the summit represented a unique forum for retailers and manufacturers to debate the current and future trends which are likely to impact the global DIY market.
Commenting on the event, Roland Albers (Bostik Senior Vice President – Construction & Consumer Global Business Unit) said, “We are very proud to support and participate at the 5th Global DIY Summit at a very important time for the DIY sector.” He continued, “The markets in which we are active are facing change and challenges from many quarters and this event provided a timely opportunity to meet and exchange with our customers to better understand their future needs.”
In addition to participating in the event’s conference and networking sessions, Bostik also presented its smartest solutions for DIY applications including flooring, tiling, decoration, sealing, waterproofing and gardening from its 26 square meter exhibition stand. The centerpiece of its exhibit was the Bostik DIY House which took visitors on a virtual tour of a real-life home where Bostik products have been used. Along the way, visitors learned more about the benefits and applications of Bostik’s newest home improvement products through a series of ‘hot spots’ and related video content.
About Bostik, an Arkema company
Bostik is a leading global adhesive specialist in construction, consumer and industrial markets. For more than a century, it has been developing innovative adhesive solutions that are smarter and more adaptive to the forces that shape daily lives. From cradle to grave, from home to office, Bostik’s smart adhesives can be found everywhere. With annual sales of €1.95 billion, the company employs 6,000 people and has a presence in more than 50 countries. For the latest information, visit www.bostik.com.
A designer of materials and innovative solutions, Arkema shapes materials and creates new uses that accelerate customer performance. Our balanced business portfolio spans high-performance materials, industrial specialties and coating solutions. Our globally recognized brands are ranked among the leaders in the markets we serve. Reporting annual sales of €7.5 billion in 2016, we employ approximately 19,000 people worldwide and operate in close to 50 countries. We are committed to active engagement with all our stakeholders. Our research centers in North America, France and Asia concentrate on advances in bio-based products, new energies, water management, electronic solutions, lightweight materials and design, home efficiency and insulation. For the latest, visit www.arkema.com.
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