Since its launch, Blu-Tack has been the brand of choice for tack adhesives in the stationery sector and has become the generic brand for products of this type. It is the dominant brand in the UK, Ireland, Australia and Spain with plans also underway to use the brand in Russia.
Blu-Tack offers a clean, safe and a simple alternative to tapes and pins. It also benefits from the customer loyalty that has been built up over the last 30 years.
Bostik Blu-Tack product is readily recognised by parents of school age children, children and educationalists. Because Blu-Tack is able to complete a wide variety of tasks, it has become a household necessity since 1971 and is widely used in the home, school and office by everyone. Blu-Tack is so well known that it's become an icon in Australia and the United Kingdom.