As part of its comeback to television, SADER has chosen to partner with several high-audience programs from September 14 to October 29, 2020.
On TF1, the brand will sponsor the early and late evening programs from Monday to Friday.
On M6, SADER will join forces with the show "Chasseurs d’appart", in order to reach an audience interested in DIY jobs.
The message has been designed to offer a short and impactful format. “We are very proud that a SADER commercial is returning to television. Thanks to this campaign and to our flagship slogan, “SADER, ça adhere*”, we will be able to recall that SADER remains a leader in adhesives for bonding work and a flagship brand to which the French are attached. »Olivier CIBOT, Director C&C France