Bostik has continued its “Smart Adhesives” branding campaign again this year, incorporating billboards located in strategic California high-traffic areas. Starting mid-July and continuing through August, millions of motorists will have clear access to see advertisements promoting hardwood flooring and tile & stone specialty installation systems.
Bostik, Inc., a world leader in adhesives and installation systems for building construction, has continued its multi-faceted “Smart Adhesives” branding campaign again this year, incorporating billboards located in strategic California high-traffic areas. Beginning in mid-July and continuing through August, millions of motorists will have clear access to see intelligently-planned advertisements trumpeting the firm’s hardwood flooring and tile & stone specialty installation systems.
“Los Angeles and San Francisco metro areas are without question, two of the best locations within the United States to unleash a campaign such as this,” declared Scott Banda, Bostik’s Director of Marketing & Business Development. “Both regions offer demographic profiles of end-users who insist upon the highest quality installation systems. Of course, we have top professional distribution throughout that entire area. This section of California continues to be an ideal, expanding location to focus our firm’s ongoing global branding programs.”
Concurrent with the soon-to-launch billboard program, Bostik will be actively involved in another major branding program. Once again, the firm will function as a major sponsor of Le Tour de France, the world’s most well known cycling competition.
“We have taken a different overall promotional approach than other companies,” added Banda. “And, it is working well. Our business is growing nicely. We create and implement innovative promotions, which are effective. The marketplace will be seeing even more creative and frankly, eye-opening promotional activity from our company. Please stay tuned!”
About Bostik, an Arkema company
Bostik, a subsidiary of the Arkema Group and a global player in specialty adhesives for the construction, consumer and industrial markets, develops innovative and multifunctional sealing and bonding solutions that have been shaping our daily lives for over 130 years. With an annual sales of 2.1 billion euros in 2019 and a presence in more than 40 countries 6,000 employees, the company is committed to meeting the major ecological, energy and technological challenges through its innovations. It is focused on continuous improvement and operational excellence to meet the expectations of its customers and partners. www.bostik.com .
About Arkema
Building on its unique set of expertise in materials science, Arkema offers a world-leading technology portfolio to address ever-growing demand for new and sustainable materials. With the ambition to become in 2024 a pure player in Specialty Materials, the Group is structured into three complementary, resilient and highly innovative segments dedicated to Specialty Materials – Adhesive Solutions, Advanced Materials and Coating Solutions – accounting for some 80% of Group sales, and a well-positioned and competitive Intermediates segment. Arkema offers cutting-edge technological solutions to meet the challenges of, inter alia, new energies, access to water, recycling, urbanization and mobility, and fosters a permanent dialogue with all its stakeholders. The Group reported sales of €8.7 billion in 2019, and operates in some 55 countries with 20,500 employees worldwide. www.arkema.com.