Why a Gecko?

The gecko is the symbol of Bostik.  

For centuries, scientists have been intrigued by this creature that has evolved one of the most effective adhesives known to man. They can cling to almost any surface, run up polished glass at a meter per second and easily support their entire body weight with only a single toe. 

As a central element of our new image, the gecko represents an inspiring example of adhesive innovation from the natural world. 

The Bostik brand is something that sticks and is inspiring, meaningful and different. The gecko stands for smartness, efficiency and adaptability, representing our ability to meet market challenges and to create new possibilities in future adhesives.  

You’ll see the Bostik Gecko and our smart product packaging online and in your local retailers – you might have even seen it during different sponsored events.  

 

WHY THE GECKO   THE BOSTIK AIRPLANE