Bostik product around the world

Our main brands

 

 

Subscribe to the Attached to Hygiene Newsletter

Show Notes:

Concerns around sustainability. A more educated consumer base. Challenges of a pandemic! No doubt the absorbent hygiene market is evolving. In this episode of ‘Attached to Hygiene’, Natalia Richer, Global AHP Consultant at Diaper Testing International, and Heidi Beatty, Crown Abbey CEO, share their insights on trends in absorbent hygiene:

  • What is happening now?
  • What is being explored?
  • What is in store for the industry in the next three to five years?

Convenience, Sustainability, and New Technologies Propel the Industry

The absorbent hygiene industry, like many others, has been experiencing delays and shortages due to the pandemic. As a result, manufacturers across the globe are being forced to adjust supply chains. Others are having to make unexpected decisions, such as how to allocate their limited packaging materials. Even so, innovation continues: Diapers with channel cores have now been released by several manufacturers. Pant diapers are gaining market share in multiple regions and for different age groups. Reusable period panties are also growing in popularity. 

At the same time, technological advancements are adding new functionality to products. For example, hospitals in Europe are adopting specially designed diapers that offer remote data collection. Another avenue being explored is based on the fact that bodily fluids carry valuable information about the user’s health. What if absorbent hygiene products could also screen for certain indicators in urine or blood? Then they could flag possible health issues and notify users so they can take action sooner. Innovations such as these could bring entirely new benefits to the absorbent hygiene products of the future.

Outline of the Episode

  • [04:54] How the pandemic affects the absorbent hygiene market

  • [08:43] The most educated generation of mothers in history are expecting greener, cleaner, and more transparent products

  • [10:37] Smarter products enable convenience and new types of data tracking

  • [17:51] Some advanced potentials for absorbent hygiene products

  • [22:45] A closer look at channel cores and reusable period products

  • [28:21] How TESCO is working to help consumers be more sustainable

  • [31:34] The Latin-American mindset and opportunities for market growth

  • [35:06] The more eco-conscious you are, the more involved you can be in your purchases

  • [39:21] Are compostable products bringing any nutritional value back to the soil?

  • [43:47] Predictions for the absorbent hygiene market in the next five years

Resources

You can find Natalia Richer and Heidi Beatty on LinkedIn or leave them a message through our email at hygiene@bostik.com.

You can also connect with this episode's moderator, Diane Toonen on LinkedIn.

Get Connected with Attached to Hygiene

Take our listener survey to receive our new CSR Whitepaper.

Sign up for our newsletter to get emails every two weeks with updates about new episodes, additional materials about what was discussed in the episode, and exclusive content we've created around topics like sustainability, absorbent core, feminine hygiene, and others. This will include whitepapers, glossaries, 1-pagers, and other helpful learning materials. So if you want to stay up to date on everything we know about important industry topics, click this link to sign up for our Attached to Hygiene newsletter.

Connect with Jack Hughes on LinkedIn. You can also find us at Disposable Hygiene Adhesives on LinkedIn or by visiting the Attached to Hygiene Podcast on our official website.

You can email us with questions, comments, or ideas for future episodes at hygiene@bostik.com.

You can find Attached to Hygiene wherever you get your podcast

Host: Jack Hughes

Music by Jonathan Boyle

Produced and edited by: Jack Hughes with help from Paul Andrews, Michele Tonkovitz, Emory Churness, Nikki Ackerman, and Green Onion Creative.

 

 

Return to the Attached to Hygiene homepage

Discover Other Popular Attached to Hygiene Episodes

34. Absorbent Cores with Typhaine Raimbourg

Episode Page
Episode 34 (Web Header).jpg
Episode 34 (Web Header).jpg

32. Incontinence Product User Panel #2 with Alan Cottenden

Episode Page
Episode 32.png
Episode 32.png

28. Absorbent Hygiene Market Insights with Natalia Richer and Heidi Beatty

Episode Page
Episode 28.png
Episode 28.png

11. The Hygiene Industry in 2035 with DeeAnn Nelson, Nick Carter, and Darius Deak

Episode Page
Episode 11.png
Episode 11.png

9. Softness in Nonwovens with Morten-Rise Hansen and Nicolas Leulier

Episode Page
Episode 9.png
Episode 9.png

12. The EMEA Market pt. 1 with Seif Shaarawy and Pietro Landone

Episode Page
Episode 12.png
Episode 12.png
Top