Brands and countries

On episode 7, Jack speaks with our Global Product Line Manager, Mike Schumacher. Mike will give the audience an overview of the consumer trend of Cost. We’ll explore what we mean when we talk about cost, what factors are influencing the cost of raw materials and hygiene products, what some producers are doing to reduce their costs, and how suppliers like Bostik are working to support producers in managing their own pricing strategies.

Many variables impact the cost of producing disposable hygiene articles and setting the selling price. It can be challenging to put all the logistics together, set a price that consumers will actually pay, keep your business profitable, and never let competitors’ products and their pricing strategies out of your sights. In this episode of “Attached to Hygiene,” host Jack Hughes and Bostik’s Global Product Line Manager Mike Schumacher uncover some interesting aspects of costs, price points to reach business goals, and keeping consumers satisfied.

 

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Highlights include:

  • The importance of cost and how this market trend is driven by consumer needs
  • An overview of the factors that can influence product cost
  • Planning for unexpected variables that affect cost, such as weather events, labour shortages, and tariffs
  • Finding the right pricing strategy for your business
  • How your trusted suppliers should be able to assist you with cost goals

Contact Mike Schumacher on LinkedIn or by email at [email protected].

Subscribe to “Attached to Hygiene” and never miss an episode!

You can email us with questions, comments, or ideas for future episodes at [email protected].

Host: Jack Hughes

Music by Jonathan Boyle

Produced and edited by: Jack Hughes with help from Paul Andrews, Michele Tonkovitz, Emory Churness, Nikki Ackerman, and Green Onion Creative.

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