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Show Notes:

As industry leaders in disposable hygiene adhesives, it’s crucial to monitor the growth of Bostik’s three main market segments through the lenses of population, birth rates, emerging consumer preferences, and trends. In developing regions around the globe that are highly populated, that means there is a lot to consider. In Part 1 of this episode of “Attached to Hygiene,” host Jack Hughes and Bostik’s Global Operations Director, Seif Shaarawy, together with Bostik’s European Sales Director, Pietro Landone, discuss the different expectations for growth and the factors that shape it in the EMEA (Europe, Middle East, Africa) markets.

Connectivity and eCommerce in the EMEA Markets

For Bostik’s EMEA markets, user habits that greatly influence the current market include the steady increase of eCommerce in all regions. On the subject, Pietro Landone cites a study in the EU that confirms that English consumers in the United Kingdom have the most access to eCommerce. This envelops the number of purchases the average buyer makes per week and the time they spend on the platforms compared to the results brought about by consumers who buy more traditionally Seif Shaarawy is also seeing a similar trend in the Middle East and African regions. To focus on Africa alone, Seif highlights how Africa has the most digitally connected people on the planet. With close to four hundred million internet users with access to mobile phones across all age brackets, this is an excellent opportunity to reach the connected consumers out of Africa’s 1.7 billion people.

Outline of the Episode

  • [01:53] What can we expect from the episode on the EMEA markets?
  • [03:01] Meeting our guests Seif and Pietro
  • [06:49] Growth and the emerging geographies in the Middle East and Africa
  • [09:16] How immigration contributes to the European demographic
  • [12:30] The changes in GDP and the expectation for recovery in the EMEA Market
  • [16:19] Birth rates in the hygiene industry.
  • [19:34] How is the aging European population impacting the market?
  • [23:12] eCommerce is becoming an important channel
  • [25:50] The connectivity of the African consumer market
  • [28:14] What will be covered in part 2 of the episode on the EMEA markets?

Recommended Resources

Contact Seif on LinkedIn.

Contact Pietro on LinkedIn.

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Host: Jack Hughes

Music by Jonathan Boyle

Produced and edited by: Jack Hughes with help from Paul Andrews, Michele Tonkovitz, Emory Churness, Nikki Ackerman, and Green Onion Creative.


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