Brands and countries

On episode 9, Jack speaks with Morten-Rise Hansen, Business Development Director from Fibertex Personal Care, and Nicolas Leulier, EMEA R&D Director at Bostik. Morten and Nicolas will give the audience a look at the ins and outs of softness in nonwovens. Their discussion includes what components impact softness, the role culture plays in consumer perceptions of softness, and how choosing the right adhesive can support manufacturers’ softness goals.

How do you achieve the right level of softness in your disposable hygiene products? It’s a question many manufacturers of baby diapers, feminine pads, and adult incontinence products have. Not only is softness key to keeping consumers comfortable and coming back to buy your products again, the use of soft substrates also needs to be cost effective for your business.

In this episode of “Attached to Hygiene,” host Jack Hughes leads a candid conversation with Morten-Rise Hansen, Business Development Director at Fibertex Personal Care, and Bostik’s own Nicolas Leulier, EMEA R&D Director for the Global Nonwovens Business Unit, that will give you an insider’s perspective about softness in nonwoven products.

 

Go to Episode

 

Highlights include:

  • The most important components impacting softness
  • The role culture plays in a consumer’s perception of softness
  • The balance of keeping cost down while achieving the desired level of softness
  • Softness trends and innovations coming to the industry
  • How choosing the right adhesive can support manufacturers’ softness goals

 

Contact Morten-Rise Hansen on LinkedIn.

Contact Nicolas Leulier on LinkedIn or by email at [email protected].

You can follow Fibertex Personal Care on their social channels on:

LinkedIn - Fibertex Personal Care Group

 

Subscribe to “Attached to Hygiene” and never miss an episode!

You can email us with questions, comments, or ideas for future episodes at [email protected].

Host: Jack Hughes

Music by Jonathan Boyle

Produced and edited by: Jack Hughes with help from Paul Andrews, Michele Tonkovitz, Emory Churness, Nikki Ackerman, and Green Onion Creative.

See also

Back to all articles
  • White paper

What You Need to Know about the Consumer Nose and Odour Control

Mar 25, 2022
  • Disposable Hygiene

India, Africa, Latin America: Key Growth Regions for Period Care Products

May 17, 2023
  • Disposable Hygiene

India, Africa, Latin America: Key Growth Regions for Period Care Products

Sep 1, 2023
Top