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Show Notes:

How do you achieve the right level of softness in your disposable hygiene products? It’s a question many manufacturers of baby diapers, feminine pads, and adult incontinence products have. Not only is softness key to keeping consumers comfortable and coming back to buy your products again, the use of soft substrates also needs to be cost effective for your business.

In this episode of “Attached to Hygiene,” host Jack Hughes leads a candid conversation with Morten-Rise Hansen, Business Development Director at Fibertex Personal Care, and Bostik’s own Nicolas Leulier, EMEA R&D Director for the Global Nonwovens Business Unit, that will give you an insider’s perspective about softness in nonwoven products.

Highlights include:

  • The most important components impacting softness
  • The role culture plays in a consumer’s perception of softness
  • The balance of keeping cost down while achieving the desired level of softness
  • Softness trends and innovations coming to the industry
  • How choosing the right adhesive can support manufacturers’ softness goals

Recommended Resources

Check out Bostik's Smart Terminology for Softness in Disposable Hygiene

Contact Morten-Rise Hansen on LinkedIn.

Contact Nicolas Leulier on LinkedIn or by email at

You can follow Fibertex Personal Care on their social channels on:

LinkedIn - Fibertex Personal Care Group

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You can email us with questions, comments, or ideas for future episodes at

Host: Jack Hughes

Music by Jonathan Boyle

Produced and edited by: Jack Hughes with help from Paul Andrews, Michele Tonkovitz, Emory Churness, Nikki Ackerman, and Green Onion Creative.


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