HOW LABELS DECREASE COUNTERFEIT PHARMACEUTICAL PACKAGING

As cited in Packaging Strategies, the U.S. Food and Drug Administration estimates that 10% of all pharmaceuticals sold globally are done so through illicit trade. With that percentage predicted to only grow, companies are using labels on their pharmaceutical packaging to curtail counterfeiting as much as possible.

Take a look at how this is the case and how smart label adhesives can help.

Tamper Verification Methods

Designed to ensure customers that a package has not been opened or altered since being shipped from the manufacturer, tamper verification is one important way to decrease counterfeit pharmaceutical packaging.

Labels offer several benefits for tamper verification applications, such as:

• Ability to be applied to many packaging types
• Ability to carry brand information
• Ease of use

Types of Labels for Tamper Verification

Manufacturing companies can choose to use different types of tamper verification labels. These include:

• Fibre tear labels

Fibre tear labels use a permanent adhesive that damages the carton once removed. While effective at conveying whether or not a package has been tampered with, it can leave an unsightly residue behind. This issue can negatively impact consumers’ brand impression, and they may opt to store the package’s contents in another container.

• Void release labels

More aesthetically pleasing than fibre tear labels, void release labels for pharmaceutical packaging leave behind a void message or design once removed. This functionality helps maintain brand impression while giving consumers the confidence that their package is tamper-free.

Smart Label Adhesives for Tamper Verification

Tamper verification labels serve an important role in keeping consumers and their pharmaceutical packaging safe. Therefore, it’s crucial the right label adhesive is chosen for the job to mitigate adhesive failure. Bostik manufactures smart label adhesives designed for both removable and permanent applications. Offering a comprehensive portfolio of hot melt pressure sensitive adhesives in particular, these solutions are designed to:

• Improve efficiency of label application process
• Deliver aesthetically appealing finishes
• Adhere to a variety of substrates in many conditions

For more information on how these adhesives help your pharmaceutical packaging, call 800-7-BOSTIK, or visit www.bostik.com/us