Brands and countries

In this episode, our Global Marketing Manager for Market Insights and Sustainable Innovation, Christophe Morel, will give the audience an overview of the consumer trend of Comfort. How we define it, the different factors that play a role in comfort, and how article producers can meet their customers' needs around comfort.

Various trends emerging in disposable hygiene products today are bringing comfort to the forefront in conversations. In this episode of “Attached to Hygiene,” Jack Hughes shares his conversation with Christophe Morel on this very topic. Christophe is Global Marketing Manager for Market Insights and Sustainable Innovation for Bostik’s Global Nonwovens Division dedicated to manufacturing adhesives for baby care, adult incontinence, and feminine hygiene products. With nearly 30 years in the field, Christophe discusses how article producers can help reach their business goals while keeping consumers comfortably satisfied.

 

Go to Episode

 

Highlights include:

  • How the need for comfort is influencing market trends and innovations
  • New materials that are emerging to increase softness
  • The benefits of choosing the right adhesives

Connect with Christophe on LinkedIn.

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You can email us with questions, comments, or ideas for future episodes at [email protected].

Host: Jack Hughes

Music by Jonathan Boyle

Produced and edited by: Jack Hughes with help from Paul Andrews, Michele Tonkovitz, Emory Churness, Nikki Ackerman, and Green Onion Creative.

See also

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The EMEA Market pt. 2 with Seif Shaarawy and Pietro Landone

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