Brands and countries

Bostik continues its “Smart Adhesives” branding campaign incorporating hardwood flooring and tile & stone installation systems on billboards located in California high-traffic areas.

Bostik, Inc., a world leader in specialty adhesives and installation systems for building construction, has continued its multi-faceted “Smart Adhesives” branding campaign — this time, incorporating billboards located in strategic California high-traffic areas. Beginning in mid-August and continuing through September, over 5 million motorists will have clear access to see intelligently-planned advertisements trumpeting the firm’s Hardwood Flooring and Tile & Stone Installation Systems.   
“Los Angeles and San Francisco are without question, two of the best locations within the United States to unleash a campaign such as this,” declared Scott Banda, Bostik’s Director of Marketing & Business Development. “Both offer end-user demographics that strongly indicate potential consumer growth. We have top professional distribution throughout that entire region. And last, this is an ideal expansive location to continue our firm’s ongoing global branding process.”
 
In the last three years to bolster its worldwide image, in Europe Bostik has been a regular sponsor of Tour de France and also has commercial Boeing 707 airliners clad entirely with its highly recognizable gecko logo. In the states, Bostik’s Signature Spaces Design Competitions, promoting mosaic and wood flooring designs have been acknowledged and heralded coast-to-coast. For this new outdoor advertising program, large digital billboards will showcase two impactful Bostik messages, featuring a looping rotation of eight-second segments.
“We have even more promotional ideas up our sleeves,” added Banda. “This is just another one. Our business is growing nicely. One reason is because our innovative promotions are working. You’ll be seeing more creative and frankly, disruptive promotional activity from our company. Stay tuned!”
About Bostik, an Arkema company 

Bostik, a subsidiary of the Arkema Group and a global player in specialty adhesives for the construction, consumer and industrial markets, develops innovative and multifunctional sealing and bonding solutions that have been shaping our daily lives for over 130 years. With an annual sales of 2.1 billion euros in 2019 and a presence in more than 40 countries 6,000 employees, the company is committed to meeting the major ecological, energy and technological challenges through its innovations. It is focused on continuous improvement and operational excellence to meet the expectations of its customers and partners. www.bostik.com .  

About Arkema

Building on its unique set of expertise in materials science, Arkema offers a world-leading technology portfolio to address ever-growing demand for new and sustainable materials. With the ambition to become in 2024 a pure player in Specialty Materials, the Group is structured into three complementary, resilient and highly innovative segments dedicated to Specialty Materials – Adhesive Solutions, Advanced Materials and Coating Solutions – accounting for some 80% of Group sales, and a well-positioned and competitive Intermediates segment. Arkema offers cutting-edge technological solutions to meet the challenges of, inter alia, new energies, access to water, recycling, urbanization and mobility, and fosters a permanent dialogue with all its stakeholders. The Group reported sales of €8.7 billion in 2019, and operates in some 55 countries with 20,500 employees worldwide. www.arkema.com. 

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