Bostik, the adhesive solutions division of Arkema, introduces ‘Responsibly for Hygiene’ to support manufacturers of absorbent hygiene articles to meet their own sustainable development objectives and the aspirations of their consumers.
Throughout the disposable hygiene industry, many product manufacturers are openly engaged in discussions about their corporate social responsibility (CSR) strategies, initiatives, and key performance indicators. Others want to be a part of the conversation but are unsure what to do, where to turn, or how to start.
“Cultivating an open dialogue about sustainability and CSR is a key commitment for Bostik,” explains Christophe Morel-Fourrier, Global Marketing Manager, Market Insights and Sustainable Innovation. “We have seen that article producers’ knowledge and understanding of CSR is at varying stages across the globe. Some have clear, well-thought-out strategies that they are communicating. Others need support.”
“More so now than ever, consumers are taking a greater interest in the environmental impact of the disposable baby care, feminine hygiene, and adult incontinence products they use,” notes Morel-Fourrier. “This means producers need to be in the know about how their actions and CSR-related decisions are potentially influencing consumer buying behaviours.
Through its ‘Responsibly for Hygiene’ programme of webinars, podcasts, content and product launches, Bostik aims to help producers at all levels continue to expand their CSR and sustainability knowledge and make decisions supported by a holistic approach to the topic.
To learn more about ‘Responsibly for Hygiene,’ including a list of upcoming CSR-focused webinars, visit:
https://go.arkema.com/responsibly-for-hygiene-webinar-series
About Bostik, an Arkema company
Bostik, a subsidiary of the Arkema Group and a global player in specialty adhesives for the construction, consumer and industrial markets, develops innovative and multifunctional sealing and bonding solutions that have been shaping our daily lives for over 130 years. With an annual sales of 2.1 billion euros in 2019 and a presence in more than 40 countries 6,000 employees, the company is committed to meeting the major ecological, energy and technological challenges through its innovations. It is focused on continuous improvement and operational excellence to meet the expectations of its customers and partners. www.bostik.com .
About Arkema
Building on its unique set of expertise in materials science, Arkema offers a world-leading technology portfolio to address ever-growing demand for new and sustainable materials. With the ambition to become in 2024 a pure player in Specialty Materials, the Group is structured into three complementary, resilient and highly innovative segments dedicated to Specialty Materials – Adhesive Solutions, Advanced Materials and Coating Solutions – accounting for some 80% of Group sales, and a well-positioned and competitive Intermediates segment. Arkema offers cutting-edge technological solutions to meet the challenges of, inter alia, new energies, access to water, recycling, urbanization and mobility, and fosters a permanent dialogue with all its stakeholders. The Group reported sales of €8.7 billion in 2019, and operates in some 55 countries with 20,500 employees worldwide. www.arkema.com.