To Celebrate Annual Sponsorship of Le Tour de France, Bostik to Offer Hardwood Adhesive Promotion to Contractors

For the fourth year in a row, Bostik, Inc., a world leader in adhesives and installation systems for building construction, will be an official partner of Le Tour de France, the world’s most renowned cycling competition, which takes place from June 25th through August 31st of this year. 

Bostik’s Eric Kurtz, Market Manager – Hardwood, Resilient & Surface Preparation Systems, stated, “We are proud to sponsor the Tour de France once again in 2018, and we want to get our hardwood flooring contractors involved! To do so, we are discounting all bicycles available in the Bostik Pro Rewards™ Contractor Loyalty Program by 25%! Furthermore, we are doubling points in the program for every pail of Ultra-Set® SingleStep2™, GreenForce™, Bostik’s BEST®, and Vapor-Lock™ adhesives purchased during the promotional period.”

Bostik’s Tour de France promotion will take place concurrent with the actual competition’s timeline.

Participating in this program is easy. Contractors are urged to register for the Bostik Pro Rewards™ Contractor Loyalty Program at www.awardlink.com/bostik. This link is also available via the Bostik Construction App, or on the Bostik US website homepage. 

“Every aspect of our business is becoming more competitive,” added Scott Banda, Bostik’s Director of Marketing & Business Development. “As a French-owned firm, it makes all the sense in the world for Bostik to be a major sponsor of this world-class, athletic event!”

About Bostik, an Arkema company

Bostik is a leading global adhesive specialist in construction, consumer and industrial markets. For more than a century, it has been developing innovative adhesive solutions that are smarter and more adaptive to the forces that shape daily lives. From cradle to grave, from home to office, Bostik’s smart adhesives can be found everywhere. With annual sales of €2 billion, the company employs 6,000 people and has a presence in more than 50 countries. For the latest information, visit www.bostik.com

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