Latin America Market Insights with Augusto Quiroz

In this bonus episode of ‘Attached to Hygiene’, host Jack Hughes continues his conversation with Augusto Quiroz. As commercial director for the Americas region, Augusto relates information on three topics regarding Latin America (LATAM) that didn’t fit into our two recent episodes on the Americas.

The popularity of the menstrual cup in Latin America

The use of the menstrual cup has become much more common in both Central and South America than it was five years ago. Reasons vary from user to user, but sustainability is a frequent motivation. Others consider the reusable product an investment, preferrable to making repeated purchases. As this trend skews toward younger—and hence more active—adults, it is likely that products that are more agile and dynamic would be well received.

The impact of sustainability on plastic bags in packaging

Several countries in Latin America have instituted regulations regarding single-use plastic bags, and shoppers are taking note. This has led a number of manufacturers to change how they package their products. Some are shifting to degradable bags; others are incorporating more recycled materials. Both factors can be selling points for consumers who are sustainability-minded, especially among younger people.

Parental use of technology regarding baby care and products

Apps that help new parents track statistics around baby care are becoming popular in LATAM. How long are diapers lasting? What is their impact on the household budget? These apps are empowering parents to make more informed decisions regarding what is more convenient, more economical, and more efficient.

 

Go to Episode

 

Outline of the Episode

• [2:20] The menstrual cup is becoming more common
• [4:25] Why consumers are turning to reusable menstrual care products
• [7:00] Regulation of disposable plastic bags in some LATAM nations
• [9:15] How absorbent hygiene manufacturers are altering their use of plastic
• [11:30] Apps help parents track their baby care data
• [12:17] How these apps could affect buying decisions
• [26:47] The growing demand for products that prioritize skin health

Resources

Connect with Augusto Quiroz at [email protected].

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Host: Jack Hughes

Music by Jonathan Boyle

Produced and edited by: Jack Hughes with help from Paul Andrews, Michele Tonkovitz, Emory Churness, Nikki Ackerman, and Green Onion Creative.