Two awards highlight the strength of the business's innovation, market presence, and commitment to performance.
Arkema's Adhesive Solutions business in Brazil has been recognized with two prestigious industry awards, underscoring its commitment to innovation, customer value, and product excellence.
On August 18, the team received the 2026 Matcon Marketing Strategy Award for the successful introduction of Mamut Glue to the Brazilian market. Created by the Brazilian Marketing Foundation, the award recognizes outstanding marketing initiatives in the construction sector and honors companies that demonstrate excellence in market strategy and brand development.
The award highlights the effectiveness of the marketing and communications campaign developed to support the launch of Mamut Glue, helping establish the product's presence in one of Latin America's largest construction markets.
On the same day, the business was also recognized at the 2026 ConstruBusiness Quality Award, receiving Honorable Mention distinctions in two categories:
- Grouting Mortars
- Tile Adhesive Mortars
Organized by the National Union of the Cement Products Industry (Sinaprocim) and the São Paulo State Cement Products Industry Union (Sinprocim), the award recognizes companies that demonstrate excellence in quality, performance, and contribution to the construction industry.
This achievement marks the second consecutive year that the Fortaleza portfolio has been recognized by the program, further reinforcing its reputation and strong position in the Brazilian construction market.
Together, these awards reflect the ability of the business to combine innovative market development strategies with high-performance products that meet the evolving needs of construction professionals.