RV Market Trends
As cited in NADA Guides, the RV industry will continue to thrive in the U.S. with sales predicted to see an 8th consecutive year of growth. This is due in large part to:
- Low gas prices and interest rates
- Increasing household incomes
- Rising interest from millennial generation
To keep up with rising demand and new consumers' needs, the market is making significant innovations. Let’s take a look at some of the key RV market trends:
1) Light Weight
In response to consumer demand for better fuel efficiency, RV manufacturers are designing smaller, lighter weight vehicles. These newer models are also easier to set up and manage, increasing their usability and popularity among consumers. These lighter weight designs also are less expensive and can fit in smaller camping spots that larger units cannot.
2) Technology
RVs are now coming equipped with more automated, powered operations, such as remote controlled slide-outs, awnings and lighting. These features especially are resonating with the market’s newest target audience, millennials.
3) Design
As consumer preference shifts toward products tailored to their needs, the RV market is responding to this. For example, certain RV manufacturers are offering:
- Increased counter space
- USB charging ports for electronics
- Fiberglass-encased areas for pets
Additionally, new models have unique floor plan layouts that accommodate consumer preference for more open, spacious designs.
How Adhesives Address RV Market Trends
Adhesives play an important role in manufacturers being able to meet production demand and reflect RV market trends. For example, adhesives are used in various applications for RVs, motorhomes, campers and caravans, such as:
- Panel and roof bonding
- Composite panel bonding
- Subfloor bonding
- Windshield bonding
- Molding and trim
Additionally, these adhesives offer:
- Light weight
- Durability
- Flexibility
- UV resistance
- Improved aesthetics
For information on Bostik’s smart adhesives for these RV applications, contact a Bostik expert.