How Automotive Adhesives Aid in Consumer Appeal

As cited in a recent blog post, more OEMs are turning to automotive adhesives for vehicle assembly. In large part, this is due to their ability to:

• Increase fuel efficiency
• Improve structural integrity

However, these adhesives also help boost a car’s appeal to consumers. Take a look at how:

Automotive Adhesives Enhance Perceived Quality 

Consumers are drawn to aspects of cars that make them look sleek, high-end and modern. To get this desired effect, OEMs use dissimilar materials. Dissimilar materials enable them to create new structures, designs and parts otherwise unobtainable and unimaginable without adhesives. Additionally, these adhesives help enhance car interiors’ look and feel for dashboards, consoles and door panels. For example, to give interiors the desired functionality and appearance, OEMs use multi-layer constructions. These are comprised of several layers that serve the following purposes:

• Strength and rigidity
• Tactility
• Appearance

Without adhesives, these multi-layer constructions would be difficult to manufacture and would not have the same aesthetic appeal.

Automotive Adhesives Enhance Interior Screen Displays

Consumers now prefer cars that offer high-end electronic features, such as navigational screen displays. Automotive adhesives enable these features to not only function properly but look good as well. For example, in addition to being able to withstand temperature extremes, these adhesives help with screen clarity and sleekness.

Automotive Adhesives Enhance Exterior Aesthetic Appeal

Consumer preference is toward cars that offer smooth, interrupted exterior surfaces. Adhesives help OEMs avoid materials that contain gaps between panels. In addition to enabling a streamlined appearance, these products help with vehicle durability. -- For other relevant content on how adhesives help improve a vehicle overall, check out these blog posts:

• How Smart Automotive Adhesives Adapt to Door Panel Changes
• Growing Importance of Adhesives in Automotive

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