Nov 28, 2018 - 10 min
3 REASONS BRAND OWNERS WANT FLEXIBLE PACKAGING
In a study conducted by the FPA, 83% of brand owners are currently using flexible packaging for their products – a percentage that will only grow in the next few years. Find out why brand owners want their products in flexible packaging.
FLEXIBLE PACKAGING INCREASES SALES
The FPA cites a direct correlation between using flexible packaging and experiencing higher sales. This is due in large part to the fact that flexible packaging embraces consumer desires for:
- Convenience
- Portability
- Single-serving sizes
Flexible packaging also uses materials and textures that appeal to consumers, such as matte finish packaging.
FLEXIBLE PACKAGING BUILDS BRAND LOYALTY
Additionally, flexible packaging enables companies to manufacture unique designs and shapes. This helps products stand out from the competition on store shelves. Further, these designs not only appeal to consumers, but they also aid in brand recognition.
Flexible packaging also allows for additional functionality, such as straw inserts and resealable zipper closures. Consumers see the packaging as being beneficial to them.
As a result, the FPA reports that consumers become loyal and are more willing to pay extra for products using flexible packaging designs.
FLEXIBLE PACKAGING IMPROVES OPERATIONS
Furthermore, flexible packaging benefits brand owners by enabling them to improve their operational processes. For example, it allows them to:
- Lower transportation costs
- Decrease production costs
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To ensure your flexible packaging gives brand owners what they’re looking for, consider using adhesives that make it easier and faster to achieve needed performance requirements. Contact a Bostik representative today to learn how our flexible packaging solutions enable better, more convenient and more sustainable packaging.
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