3 Reasons Why Frozen Food is on the Rise
Frozen food is on the rise, projected to reach $376.95 billion by 2025. Find out why this is the case and what it means for your package manufacturing process: Growth Factor #1: Convenience As millennials drive frozen food demand, one of the leading causes for their preference is its convenience. This type of food enables them to have an entire meal ready without requiring them to set aside much time in their busy schedules. Like on-the-go snacks and single serving containers, frozen food fits millennials desires for fast and easy eating. Growth Factor #2: Waste Reduction Millennials are also increasingly conscientious about food waste. Each year, 40-43% of the food produced for human consumption ends up in landfills. Food that can be kept for prolonged periods of time in the freezer allows millennials to reduce food waste and help the environment.
Growth Factor #3: Nutrition In addition to convenience and sustainability, millennials also prefer healthy food options. Brand owners are capitalizing on this, ensuring their healthy food options can also be packaged in the freezer aisle. These include items like frozen microwaveable quinoa, cauliflower rise and beet pizza crusts. Furthermore, frozen food items, such as fruits and vegetables, are still as fresh as non-frozen food items. This is because these food products get frozen at the peak of their freshness, allowing them to offer the same amount of nutritional quality. -- Smart Frozen Food Packaging Adhesives As brand owners look to capitalize on rising demand for frozen food, it’s important to use adhesives that are designed for freezer conditions and can improve overall packaging aesthetics. Bostik offers a range of adhesives for both case and carton sealing as well as label applications that:
- Boost operational efficiencies
- Adhere to a variety of substrates
- Reduce overall costs