Brands and countries

Meet Consumer Expectations for Secure Pad Positioning

Keep the Pad Where It Is Needed Most

The idea for usage is simple enough: Remove backing and affix pad to underwear.  Yet, the reality is more complex. Consumers expect the pad’s adhesive to:

  • Be easy to attach and adjust
  • Adhere to a variety of underwear fabrics
  • Stay in place throughout daily and nightly activities
  • Detach easily and quietly after use
  • Leave no residue, regardless of underwear or pad material

Whichever pad they are choosing, your consumers will certainly remember how well the adhesive performs—or doesn’t. Failures can be quite embarrassing to the pad user and may affect their brand loyalty.

6 Keys to Successful Pad Attachment

Even so, the effect of pad failure continues to appear in online consumer reviews. Our researchers have identified dissatisfaction related to stay-in-place performance as a continuing trend—one which can lead to lower ratings.

That’s why, to meet consumer expectations for pad placement and adhesion, we suggest that hygiene manufacturers like you always consider:

  1. Backsheet material selection
  2. Current plastic regulations for plastic-free articles
  3. Valuable insights from direct consumer input
  4. Testing the impact of application pattern on an adhesive’s peel and residue
  5. Understanding the connection between undergarment selection and stay-in-place performance
  6. Overcoming the limitations of using only peel to predict consumer satisfaction

These factors help Bostik’s pad attachment experts to narrow in on the right pad attachment adhesive for your product designs and performance goals.

Supporting Your Operational Concerns

But those aren’t your only considerations. Also take into account how a hot-melt adhesive can benefit your manufacturing process through efficiency and cost in use. This can include:

  • Consistent performance across a variety of backsheet materials to reduce the need to change adhesive when you update substrates or designs.
  • Reliable peel performance with reduced adhesive add-on and thermal stability to enable increased profitability.
  • Enhanced benefits for sustainability and social responsibility such as:
    • Compatibility with lighter, thinner, or more sustainable substrates
    • Secure adhesion with lower add-on to reduce material use
    • Bio-based adhesives, compostable adhesives, and other options to reduce environmental impact

Whichever needs are your top focus, our range of pad attachment adhesives has the right option for you.

Contact Our Experts →

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