Bostik Inc. recently launched a national press programfeaturing a video of actor/environmentalist Ed Begley, Jr. In the video, Ed talks about the overall construction of his LEED Platinum home… and, why Bostik’s Ultra-Set® SingleStep2™ was an ideal choice for this very greenproject.
The release appeared on hundreds of media outlets, both consumer andtrade; print and online. It also could be seen on a huge, 20-plus story digital sign in the center of Times Square, which is viewed by nearly two million people each day.
Michael Jenkins, Business Director for Bostik’s Consumer & Construction Business Unit - Americas, stated, “Bostik high-performance adhesives are being successfully used worldwide for a diverse variety of applications dependent upon products people utilize daily. Globalizing the distinct image of our brand is a good ‘step one’ in getting everyday people to become even more familiar with the Bostik name and range of solutions our company provides. Times Square, being one of the most focal locations in the entire world, was an ideal venue for this recent message to appear."
Scott Banda, Director of Marketing for Bostik's Consumer & Construction Business Unit - Americas, added, "The Green Movement in America keeps growing and growing. And Ed Begley, Jr. is just as well-known for his positive environmental initiatives as he is for being an incredibly talented and successful actor. We’re delighted with the strong response to this release… and are planning to do more with Ed moving forward. People should stay tuned for that!”
In the past few months, other Bostik global image-building programs have included the promotion of the “Bostik Airplane,” a sleek, Boeing 737-800 flying four times per day to 47 destinations across 20 countries. And, Bostik was also a major sponsor of the 102nd Tour de France, which began on July 4th in Utrecht, Netherlands and finished on the world-famous Champs-Élysées in Paris, France on July 26th.
Ultra-Set® SingleStep2™ is a high performance adhesive, moisture control, and sound reduction membrane all-inone. Bostik’s breakthrough AXIOS® Tri-Linking™ Polymer Technology used in this formulation maintains the superior long term durability, moisture control and sound abatement properties of high-end urethane adhesives. However, it is easier to spread and clean off of prefinished flooring before and after cure. This adhesive contains 1% recycled rubber material, has zero VOC’s and does NOT contain any water.
About Bostik, an Arkema company
Bostik, a subsidiary of the Arkema Group and a global player in specialty adhesives for the construction, consumer and industrial markets, develops innovative and multifunctional sealing and bonding solutions that have been shaping our daily lives for over 130 years. With an annual sales of 2.1 billion euros in 2019 and a presence in more than 40 countries 6,000 employees, the company is committed to meeting the major ecological, energy and technological challenges through its innovations. It is focused on continuous improvement and operational excellence to meet the expectations of its customers and partners. www.bostik.com .
About Arkema
Building on its unique set of expertise in materials science, Arkema offers a world-leading technology portfolio to address ever-growing demand for new and sustainable materials. With the ambition to become in 2024 a pure player in Specialty Materials, the Group is structured into three complementary, resilient and highly innovative segments dedicated to Specialty Materials – Adhesive Solutions, Advanced Materials and Coating Solutions – accounting for some 80% of Group sales, and a well-positioned and competitive Intermediates segment. Arkema offers cutting-edge technological solutions to meet the challenges of, inter alia, new energies, access to water, recycling, urbanization and mobility, and fosters a permanent dialogue with all its stakeholders. The Group reported sales of €8.7 billion in 2019, and operates in some 55 countries with 20,500 employees worldwide. www.arkema.com.