BOSTIK, OFFICIAL SUPPLIER OF THE TOUR DE FRANCE, DEVELOPS A NEW GENERATION OF TECHNICAL SOLUTION FOR CYCLE RACERS
Bostik, the specialty adhesives business line of the Arkema group, and A.S.O., organizer of the Tour de France, joins their forces for the third year in the row to improve the performance of cyclists with a new generation of adhesive bibs.
Bostik, the specialty adhesives business line of Arkema, will be the official partner for smart adhesives at the iconic cycling event. Now in its fourth year of sponsorship, Bostik will use the competition to boost brand visibility around the world.
XL Brands is a leader in adhesives for resilient and soft flooring in the United States. XL Brands offers innovative and environmentally friendly solutions that are fully complementary to Bostik’s product range in the United States.