On episode 5, we're speaking with Diane Toonen, Bostik's Global Strategic Marketing Director. Diane joins us to talk about consistency in the disposable hygiene industry.
In this episode of “Attached to Hygiene,” Jack Hughes interviews Diane Toonen, Bostik’s Global Strategic Marketing Director, about the consumer need for consistency in their disposable hygiene products. With 30 years of experience in the industry, Diane gives an enlightening perspective on how this need drives market trends in baby care, fem care, and adult incontinence. Listen as she explains why consistency is so vital to satisfaction and success, and factors manufacturers can take into consideration to better meet this consumer need.
Highlights include:
- The ways consistency manifest on global and local levels
- How consumers in each market segment of disposable hygiene define consistency
- Materials currently being used to support a consistent experience
Connect with Diane on LinkedIn.
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Host: Jack Hughes
Music by Jonathan Boyle
Produced and edited by: Jack Hughes with help from Paul Andrews, Michele Tonkovitz, Emory Churness, Nikki Ackerman, and Green Onion Creative.