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Show Notes:

When looking at brand and product growth, one factor that quickly drives the curve is trends. However, these trends differ in every market and region. Bostik, being a key player in the disposable hygiene sector, checks on how these trends look on the ground and how they affect planning and production. In Part 2 of this episode of “Attached to Hygiene,” host Jack Hughes and Bostik’s Global NW Operations Director, Seif Shaarawy, together with Bostik’s Europe Sales Director, Pietro Landone, continue the discussion on growth and market response with a focus on how commoditisation, trends, and basic consumer needs come into play as market driving forces.

How is ‘sustainability’ affecting the EMEA Markets?

Both Seif and Pietro agree that sustainability is a significant influence on the markets within the EMEA regions. For the millennial generation, sustainability is an essential focus for literally everything. Because of this, it can only be assumed that eventually, more heed will be given to thise factor. In the European markets, for example, producers exert extensive efforts to make diapers less ‘unsustainable.’ More investments are also going into the R&D and innovation of products like diapers to achieve more eco-friendliness in production and design. Furthermore, because recycling and waste segregation are recently seen more seriously in the Middle East and African regions, global producers make big moves to ensure a positive impact through their corporate social responsibilities. As a result of the trend, even recycling businesses are witnessing rapid growth and are becoming more and more popular in startups.

Outline of the Episode

  • [02:07] The impact – Commoditisation.
  • [03:18] ---all these things oblige companies to look into alternatives.
  • [07:25] A challenge and a way for us to differentiate ourselves.
  • [09:45] The challenge is the same in the Middle East and Africa.
  • [12:30] Pietro Landone on the trends around convenience in the EU market.
  • [14:40] How do the Middle East and Africa see the need for convenience?
  • [17:32] People find more confidence in products that aren’t odoured, scented, or fragrant.
  • [20:14] The Middle East and Africa will slowly become more and more environmentally friendly.
  • [22:04] Are diapers environmentally friendly?
  • [24:18] Sustainability is affecting even the economy in the MEA regions.

Recommended Resources

Contact Seif on LinkedIn.

Contact Pietro on LinkedIn.

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Host: Jack Hughes

Music by Jonathan Boyle

Produced and edited by: Jack Hughes with help from Paul Andrews, Michele Tonkovitz, Emory Churness, Nikki Ackerman, and Green Onion Creative.


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