10. Odour in Disposable Hygiene with Laurianne Libralesso

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Show Notes:

Of the five senses, smell is tied most strongly to memory and emotion. For this reason, odour in disposable hygiene products is a serious consideration. Whether before, during, or after use, adult incontinence and feminine hygiene consumers prefer articles that have a pleasant, or at least neutral, scent. But it’s not as simple as it sounds. Learn more about the science behind odour and the effect it has on consumers when you listen to this episode of “Attached To Hygiene.” Host Jack Hughes talks to Bostik odour expert and R&D engineer Laurianne Libralesso about the many interesting factors that come into play with odour in absorbent articles.

Highlights include:

• The impact of odour on consumer preference and buying behaviour
• The varying perception of odour between countries, cultures, and even individuals
• The challenges producers and suppliers face in regard to odour
• The many ways odour experts like Bostik can help you test your products

Recommended Resources

• The Power of Odour in Disposable Hygiene Products
• Smart Terminology for Odour in Disposable Hygiene
• A Common Language for Describing Odour - The Bostik Odour Sphere
• Pinpointing an Odour Source Through Testing
• Where does odour come from?

Contact Laurianne on LinkedIn.

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You can email us with questions, comments, or ideas for future episodes at hygiene@bostik.com.

Host: Jack Hughes

Music by Jonathan Boyle

Produced and edited by: Jack Hughes with help from Paul Andrews, Michele Tonkovitz, Emory Churness, Nikki Ackerman, and Green Onion Creative.

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