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Automotive Markt Quiz
How Well Do You Know Gen Y Consumers in Your Market?
What percentage of Gen Y consumers are looking to drive an alternative engine in upcoming years?
Gen Y consumers believe that new vehicle technology offers significant benefits. Which of the following do the majority of these drivers view to be the most important benefit?
True or False: When it comes to ridesharing, Gen Y consumers are interested in this trend if it is safe and enabled by technology.
Born in the 1980s and 1990s, Generation Y – or, Gen Y – is the largest consumer group in history and play an important role in shaping automotive market trends and vehicle sales. Therefore, it’s important to ensure you understand this consumer group. Answer 5 questions to see how well you know Gen Y consumers in the automotive market.
All information and data in this quiz was compiled from Deloitte’s Global Automotive Consumer Study.
What percentage of Gen Y drivers are willing to pay more for a vehicle with alternative powertrain technology?
While Gen Y consumers love their cars, they are 3x more likely to give up driving than other generations if costs increase. This is because affordability is the leading reason they might not buy a car. What is the other top reason for not purchasing?
To ensure you’re using vehicle manufacturing materials that also address Gen Y preferences, visit www.bostik.com.
To ensure you’re using vehicle manufacturing materials that also address Gen Y preferences, visit www.bostik.com.
To ensure you’re using vehicle manufacturing materials that also address Gen Y preferences, visit www.bostik.com.
Nice try, but the correct answer is D. Fifty-nine percent of Gen Y consumers are looking to drive alternative powertrain engines over traditional gasoline vehicles in upcoming years.
Close, but not quite. The majority of Gen Y consumers consider the most important benefit new vehicle technology brings to be A, the ability to not crash. This includes technology that recognizes the presence of other vehicles on the road and alerts them when they exceed the speed limit.
Nice try, but the correct answer is B! Sixty-five percent of Gen Y drivers are willing to pay $2,000 or more for a vehicle that offers alternative powertrain technology.
This statement is actually true. The top concern among Gen Y consumers when it comes to ridesharing is safety, security and privacy. However, many are willing to try ridesharing if a friend or family member recommends it.
Incorrect. Vehicle maintenance costs are the second top reason Gen Y consumers may opt to not purchase a car.
Correct! Fifty-nine percent of Gen Y consumers are looking to drive alternative powertrain engines over traditional engines in upcoming years.
That’s right! The majority of Gen Y drivers consider the most important benefit new vehicle technology brings to be the ability to not crash. This includes technology that recognizes the presence of other vehicles on the road and alerts them when they exceed the speed limit.
Correct! Sixty-five percent of Gen Y consumers are willing to pay $2,000 or more for a vehicle that offers alternative powertrain technology.
That’s right! The top concern among Gen Y consumers when it comes to ridesharing is safety, security and privacy. However, many are willing to try ridesharing if a friend or family member recommends it.
That’s right! Vehicle maintenance costs are the second top reason Gen Y consumers may opt to not purchase a car.