Brands and countries

On episode 6, Jack speaks with our Strategic Market and Technical Service Manager for Bostik Asia, Tina Li. In this episode, Tina will give the audience an overview of the consumer trend of Convenience. How we define it, what consumers expect, and how article producers are meeting the needs around this trend.

It’s no secret that disposable hygiene consumers value convenience, but did you know there are many factors involved? Get the latest insights on why convenience is a need that can’t be overlooked in the marketplace when you listen to this episode of “Attached to Hygiene.” Be prepared to grow your knowledge as host Jack Hughes interviews Tina LI, Strategic Market and Technical Service Manager for Bostik Nonwovens in Asia, on this influential need driving market trends. With a unique global perspective, Tina gives an insider view of the various components of convenience in purchasing, use, and disposal.

 

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Highlights include:

  • How manufacturers can provide convenience in each step of the user experience
  • The growing popularity of trends such as pant diapers and wetness indicators
  • Why choosing the right pad attachment must be factored in when looking to deliver convenience for the consumer
  • The impact COVID-19 has had on the role of convenience in the marketplace

Connect with Tina on LinkedIn.

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You can email us with questions, comments, or ideas for future episodes at [email protected].

Host: Jack Hughes

Music by Jonathan Boyle

Produced and edited by: Jack Hughes with help from Paul Andrews, Michele Tonkovitz, Emory Churness, Nikki Ackerman, and Green Onion Creative.

See also

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The EMEA Market pt. 1 with Seif Shaarawy and Pietro Landone

Oct 11, 2021
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The EMEA Market pt. 2 with Seif Shaarawy and Pietro Landone

Oct 25, 2021
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Consistency with Diane Toonen

Jul 6, 2021
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