May 11, 2023 - 3-5 minutes
Why Brand Owners Should Consider Reseal Technology
Find out why packaging your products in a package made with reseal technology can help you overcome sustainable packaging challenges and accomplish key goals.
While more businesses strive to increase sustainability in their manufacturing processes and end-use products, Gartner predicts 90 percent of those who have made sustainable packaging commitments won’t accomplish their goals by 2025 due to high dependence on plastics and single-use packaging. This situation now has many brand owners like yourself reevaluating how they can improve their plastic and single-use packaging, while also addressing challenges in trying to meet their goals.
One area you should consider for packaging products is reseal technology. Reseal technology for flexible packaging film lidding trays reduces plastic usage and product waste and can be used for both food and non-food packaging applications. Find out why packaging your products in a package made with reseal technology can help you overcome sustainable packaging challenges and accomplish key goals.
One area you should consider for packaging products is reseal technology. Reseal technology for flexible packaging film lidding trays reduces plastic usage and product waste and can be used for both food and non-food packaging applications. Find out why packaging your products in a package made with reseal technology can help you overcome sustainable packaging challenges and accomplish key goals.
Challenges with Increasing Sustainable Packaging for Brand Owners
As brand owners like you explore options to enhance packaging sustainability, there are several challenges that are important to address. These include:
Challenge #1: Reducing plastic usage: Plastic packaging is often for single-use applications. Unfortunately, a lot of plastic isn’t properly recycled, ending up in landfills and contributing to environmental impact. However, avoiding plastic altogether for packaging your products can be difficult, especially since plastic serves as a good package format for keeping products protected. Particularly, food applications in single-use packaging pose challenges. If the food isn’t all used up at once, but the single-use package is unable to be reused, the consumer needs to get another plastic container to store the leftovers. This further increases plastic usage.
Challenge #2: Maintaining production efficiencies: You likely have a processing system in place for your packaging already, and you may be concerned that incorporating sustainable features, such as resealability, into your packaging will impact your speed-to-market demands and output.
Challenge #3: Addressing governmental organization concerns: Brand owners like you know they are being held accountable by groups that track companies’ sustainability promises. While you may want to increase your sustainable packaging, you may be hesitant if you aren’t sure you can fulfill those promises, as that could risk consumer trust.
Read how reseal technology provides solutions to each of these challenges brand owners like you face when trying to improve sustainable packaging.
Challenge #1: Reducing plastic usage: Plastic packaging is often for single-use applications. Unfortunately, a lot of plastic isn’t properly recycled, ending up in landfills and contributing to environmental impact. However, avoiding plastic altogether for packaging your products can be difficult, especially since plastic serves as a good package format for keeping products protected. Particularly, food applications in single-use packaging pose challenges. If the food isn’t all used up at once, but the single-use package is unable to be reused, the consumer needs to get another plastic container to store the leftovers. This further increases plastic usage.
Challenge #2: Maintaining production efficiencies: You likely have a processing system in place for your packaging already, and you may be concerned that incorporating sustainable features, such as resealability, into your packaging will impact your speed-to-market demands and output.
Challenge #3: Addressing governmental organization concerns: Brand owners like you know they are being held accountable by groups that track companies’ sustainability promises. While you may want to increase your sustainable packaging, you may be hesitant if you aren’t sure you can fulfill those promises, as that could risk consumer trust.
Read how reseal technology provides solutions to each of these challenges brand owners like you face when trying to improve sustainable packaging.
Benefits of Reseal Technology
While reseal technology has become a notable packaging option in the food industry for produce, confectionary, bakery, cheese and deli products, you may not know that it can also be used to package non-food products, including razors, tissue, health and personal care products.
Solution to Challenge #1: Reseal Technology Reduces Overall Plastic Usage
By using flexible, resealable lidding film, reseal technology can reduce plastic material weight in your packaging by 30%* compared to fully rigid containers, such as clamshells. Therefore, using a resealable lidding film with recyclable, mono-material trays such as APET reduces the package’s overall environmental impact. Further, with less material to transport, you can also fit more packaging in one shipment, helping lower carbon emissions.
Consumers often store leftovers that were originally in non-reclosable plastic packaging in another container. Not only does reseal technology reduce the plastic material weight within the package, it enables the consumer to keep the contents inside the same package it was purchased in to start until they are done with the product. This is because reseal technology offers consumers a minimum of ten reseals*. So, the package itself can serve as both storage and long-term protection for the product’s lifespan. This decreases the amount of packaging being thrown out after one use, contributing to reduced plastic use and waste.
Consumers often store leftovers that were originally in non-reclosable plastic packaging in another container. Not only does reseal technology reduce the plastic material weight within the package, it enables the consumer to keep the contents inside the same package it was purchased in to start until they are done with the product. This is because reseal technology offers consumers a minimum of ten reseals*. So, the package itself can serve as both storage and long-term protection for the product’s lifespan. This decreases the amount of packaging being thrown out after one use, contributing to reduced plastic use and waste.
Solution to Challenge #2: Reseal Technology Meets Speed-to-Market Demands
Reseal technology requires minimal processing changes when a brand owner starts to integrate it into their packaging, so you don’t have to worry about the amount of additional time it may take to begin. Particularly, m-resin adhesive technology, used in reseal lidding trays, is compatible with equipment already being used in packaging operations. This allows you to continue working with your same converters rather than taking time to find another partner for improving sustainability.
Additionally, reseal technology is available in various adhesive formulations to address key performance needs, such as temperature and humidity. Each of these formulations can easily be implemented into your current processes.
Additionally, reseal technology is available in various adhesive formulations to address key performance needs, such as temperature and humidity. Each of these formulations can easily be implemented into your current processes.
Solution to Challenge #3: Reseal Technology Helps Meet Metric Objectives
As brand owners like you reassess how to improve sustainable packaging, you can rely on reseal technology to provide measurable achievements to cite. As mentioned previously, reseal technology provides consumers with at least ten reseals* and reduces the overall plastic packaging weight by 30%*. Brand owners can use this information to track quantifiable achievements as they improve their environmental footprints and report it to non-governmental organizations (NGO) that are holding brand owners accountable for sustainability initiatives.
How Bostik Can Help Brand Owners with Reseal Technology
Bostik can provide time-saving solutions to help brand owners quickly implement sustainable changes, offering:
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* based on data from internal lab testing
- Innovative solutions: Our anti-blushing reseal technology is the first in the market to eliminate moisture buildup for clear, reclosable packaging that makes it easy for consumers to ensure the product is fresh. Bostik was also the first to patent extrudable reseal technology with m-resins, which offers compatibilities that increase packaging speeds and reduce costs.
- Improved sustainability: According to a study conducted with RecyClass, our adhesives are proven to not contaminate the tray, allowing the tray to be recyclable.
Contact a Bostik expert to learn how our adhesive solutions for reseal technology can make sustainability goals easily achievable.
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* based on data from internal lab testing