Bostik Launches Voice of Customer Survey to Better Understand the Value of Pigment-Free Hardwood Products to Professional Flooring Installers.
Bostik, Inc., a leader in professional hardwood flooring adhesive innovation for over 70 years, announces the launch of its "Your Voice, Your Choice" customer feedback campaign. This initiative aims to gather valuable insights from professional flooring installers regarding the use of pigment-free hardwood flooring installation products.
Starting June 3 through August 30, 2024, customers will see pigment-free pails entering the marketplace for Vapor-Lock™, Pro-Cure™, BST™, and Pro-MSP™ (4g pail only). These products, which boast the same formula, performance, quality, and warranty that installers have come to know and trust from Bostik, will be available in only white, rather than brown.
“We always want to provide innovative solutions to installers for our hardwood products,” explains Jake Stadler, Senior Market Manager, Hardwood, at Bostik, Inc. “One of the critical ways of making sure we’re on target is feedback from installers and customers. This campaign starts the conversation and provides us direct feedback on users’ preferences for our products.”
Each participating pigment-free product will feature the "Your Voice, Your Choice" sticker on the lid with a QR code. Customers can scan this code with a QR reader on their smartphone and will be directed to an online survey* where they can share their opinions. After completing the survey, customers are entered into a drawing to win one of three Bostik branded Solo Stove smokeless, stainless, portable fire pits. One winner will be selected randomly every 30 days throughout the survey period.
Pigment-free hardwood flooring installation products offer a variety of advantages to both professional installers and end users. It is easier to clean pigment-free adhesive residue from wood surfaces because it is a visually different from the color of most wood installations. The performance of the adhesive remains consistent and reliable, as pigment additives such as brown do not enhance performance. Bostik’s pigment-free products also maintain the same high standards for quality and durability as their pigmented counterparts, ensuring installers can rely on the hardwood adhesives performance to meet market requirements regardless of color.
Visit us online for more information about Bostik’s full line of Hardwood Flooring Installation Products.
*Terms and conditions for the "Your Voice, Your Choice" customer feedback drawing are available online or available upon request to the Marketing team.
Contact: |
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|---|---|
| Lenel Brown | Terri Sparks |
| Marketing Communications Manager Consumer & Construction Business Unit Bostik, Inc. |
Communicators International, Inc. |
| [email protected] | [email protected] |
| 414-607-1373 | 708-921-3517 |
About Bostik, an Arkema company
Bostik, the adhesive solutions division of Arkema, is a global player in specialty adhesives for the construction, consumer, and industrial markets which develops innovative and multifunctional sealing and bonding solutions that have been shaping our daily lives for over 130 years. With annual sales of 2.7 billion euros in 2023, a presence in more than 45 countries, and 7,000 employees, Bostik is committed to meeting the major ecological, energy and technological challenges through its innovations. It is focused on continuous improvement and operational excellence to meet the expectations of its customers and partners.
www.bostik.com