Brands and countries

Announcing our global partnership with Tour de France

As part of our commitment to promoting women's sport and fostering inclusion and diversity, we are proud to announce we are partnering with the Tour de France Femmes avec Zwift, Paris-Roubaix Femmes avec Zwift, La Flèche Wallonne Femmes and Liège-Bastogne-Liège Femmes.
In addition to these women’s races, Bostik is also an official partner for Paris-Roubaix, La Flèche Wallonne and Liège-Bastogne-Liège.

Bostik's arrival as an official partner is a strong signal of support for the development of women's cycling. The sport has grown rapidly in recent years, with the Tour de France Femmes avec Zwift at the forefront. With this renewed partnership, Bostik's goal is to contribute to this dynamic.

Social partnership aside, our support also features technical cooperation. Focusing on performance, Bostik's smart adhesives are used to attach the bib numbers. Thanks to Bostik’s pressure sensitive adhesives, the numbers can be removed without adhesive residue. This innovation ensures jerseys remain washable and reusable, minimizing waste.

Bostik is proud to not only support the Tour de France Femmes avec Zwift, but also iconic cycling races such as Paris-Roubaix and the Ardennes Classics. These races represent some of the toughest and most iconic in women's cycling.  As the performance partner for these “Spring Classics”, Bostik is dedicated to developing the sport and empowering female cyclists to reach their full potential.

From a local perspective, Bostik Australia will be getting behind the races by partnering with FACCI to bring together cycling lovers for it's annual Tour de France Lunch.

The Tour de France Lunch is a real highlight in both Melbourne's cycling community and the corporate sector's calendars, having run for the past 20 years. This year's event is hosted by Christophe Mallet, Executive Producer of SBS Radio's French program, and features guest speakers Phil Anderson, Chloe Hosking, and Gerry Ryan. 


Are you ready to race? Follow the action on Bostik's global Instagram account