Bostik, the adhesive solutions division of Arkema, is a global player in adhesives for the construction, consumer, and industrial markets which develops innovative and multifunctional sealing and bonding solutions.
As part of its commitment to promoting women's sport and fostering inclusion and diversity, Bostik is partnering with the Tour de France Femmes avec Zwift, Paris-Roubaix Femmes avec Zwift, La Flèche Wallonne Femmes and Liège-Bastogne-Liège Femmes.
In addition to all these women’s races, Bostik is also an official partner for Paris-Roubaix, La Flèche Wallonne and Liège-Bastogne-Liège.
Bostik's arrival as an official partner is a strong signal of support for the development of women's cycling. Bostik is committed to social partnerships. Women's cycling has grown rapidly in recent years, with the Tour de France Femmes avec Zwift at the forefront. With this renewed partnership, Bostik wishes to contribute to this dynamic.
Besides the social side of the partnership, it also features technical cooperation. Focusing on performance, Bostik's smart adhesives are used to attach the bib numbers. Thanks to Bostik’s pressure sensitive adhesives, the numbers can be removed without adhesive residue. This innovation ensures jerseys remain washable and reusable, minimizing waste.
I welcome Bostik's strong commitment to supporting the Tour de France Femmes avec Zwift and women's cycling in general. Over and above the fundamental technical support provided by their solutions, the decision to support the Tour de France Femmes avec Zwift reflects the credibility and strength that women's cycling has gained in recent years. We're sure that this commitment will continue to help all our women's events, which are in full expansion, to grow.
Bostik is proud to not only support the Tour de France Femmes avec Zwift, but also iconic cycling races such as Paris-Roubaix and the Ardennes Classics. These races represent some of the toughest and most iconic in women's cycling. As the performance partner for these “Spring Classics”, Bostik is dedicated to developing the sport and empowering female cyclists to reach their full potential.
The partnership with A.S.O. is a unique opportunity to contribute to the evolution of women's sports. By enhancing visibility through prestigious events like the Tour de France Femmes avec Zwift, showcasing powerful female role models, Bostik reinforces its commitment towards inclusion and diversity, inspiring the next generation of cyclists.
More information about the Tour de France Femmes avec Zwift 2024 here.
Contact information:
Robert Louer |
Aurélie Chenet |
Mélanie Vallage |
| Head of Global Branding | Head of Corporate & Internal Communication |
Tour de France Femmes avec Zwift |
About Bostik, an Arkema company
Bostik, the adhesive solutions division of Arkema, is a global player in specialty adhesives for the construction, consumer, and industrial markets which develops innovative and multifunctional sealing and bonding solutions that have been shaping our daily lives for over 130 years. With annual sales of 2.7 billion euros in 2023, a presence in more than 45 countries, and 7,000 employees, Bostik is committed to meeting the major ecological, energy and technological challenges through its innovations. It is focused on continuous improvement and operational excellence to meet the expectations of its customers and partners. www.bostik.com