Brands and countries

Adhesives specialist supports international contemporary artist Wilfrid Almendra to create inspiring ‘Light Boiled Like Liquid Soap’ exhibit

 

Bostik is venturing into the world of contemporary art as the Palais de Tokyo art museum reopens its space devoted to educational activities, the Little Palais. Using Bostik materials, French-Portuguese artist Wilfrid Almendra has created a unique exhibit entitled ‘Light Boiled Like Liquid Soap’ which conjures up ideas of a deconstructed home crafted from a range of donated, retrieved and repurposed materials.

 

ART AND URBANITY

Artist Wilfrid Almendra, who has a background in industry, has been exhibiting his work for more than ten years throughout the whole of France, as well as in Canada, Texas, Chicago, Milan, Berlin and Rotterdam. For Almendra, ideas and materials are intertwined. He bases his visual language on architecture, and above all, on the shapes and surfaces that surround us. Almendra mainly uses crude materials, which are often repurposed or sourced from the alternative economy.

 

Inaugurated on June 12, 2017, Almendra’s work is an art installation forming part of the Œuvres in situ / Anémochories permanent program. Launched by the Palais de Tokyo in 2012, the program uses the building itself as a canvas, providing a place for inspiration. Light Boiled Like Liquid Soap presents three artificial “skins” that will be on display for at least a year. The interactions between the various elements, the environment and the visitors will, over time, have a natural influence on the works.

 

Bostik and Den Braven, two companies of the Arkema Group, have joined forces to support the exhibition by donating latest-generation products which were selected for their impermeability and durability, including:

 

Bostik MSP 106 Invisible Adhesive Sealant: Characterized by its lasting elasticity, this solvent-free adhesive offers a powerful initial grip (60kg/sq.cm).

Den Braven Transparent Silicone-NO: This sealant boasts strong adherence, a high level of elasticity and excellent resistance to weathering and UV rays.

 

HOMES AND LIVING MATTER

Already home to the Tok-Tok workshops (for young children and families), the 120 square meter Little Palais will now also host Almendra’s Light Boiled Like Liquid Soap exhibition. Featuring sculptural elements made from retrieved, donated and repurposed materials, the installation brings to mind a deconstructed home – the inside of a house where you can see the roof structure and the foundations.

 

It is a bona fide living sculpture, almost liquid in form where skin-like sheets hang from the pipes, evoking life. “I wanted to suggest human skin, which is elastic and soft, but also strong and resistant to time, light, dust and physical contact,” said Almendra. Impressed by their mechanical strength, Almendra had free rein to test the products and use them as he desired. “I really pushed them to the limit,” he said.

 

Bostik Branding & Communications Director Alexandra Delatte added, “We are very proud to support Wilfrid as both he and Bostik attempt to apply innovation and imagination to everything we do.” She continued, “We were pleased to be able to play a small part in the work and the finished display captures perfectly the link between ambition and materials.”

 

FIND OUT MORE

Radio Activity: www.wilfridalmendra.com http://www.palaisdetokyo.com/en/event/le-little-palais http://www.palaisdetokyo.com/en/event/tok-tok-workshops Curator: Sandra Adam-Couralet

About Bostik, an Arkema company

Bostik is a leading global adhesive specialist in construction, consumer and industrial markets. For more than a century, it has been developing innovative adhesive solutions that are smarter and more adaptive to the forces that shape daily lives. From cradle to grave, from home to office, Bostik’s smart adhesives can be found everywhere. With annual sales of €1.95 billion, the company employs 6,000 people and has a presence in more than 50 countries. For the latest information, visit www.bostik.com.

 

 

About Den Braven, a new entity within Bostik

Den Braven, which joined Bostik in December 2016, is a specialist in adhesives and waterproofing for construction. With annual sales of €350 million in 2016, Den Braven employs more than 1,000 people and has an international presence. www.denbraven.com.

 

About Arkema

A designer of materials and innovative solutions, Arkema shapes materials and creates new uses that accelerate customer performance. Our balanced business portfolio spans high-performance materials, industrial specialties and coating solutions. Our globally recognized brands are ranked among the leaders in the markets we serve. Reporting annual sales of €7.5 billion in 2016, we employ approximately 19,000 people worldwide and operate in close to 50 countries. We are committed to active engagement with all our stakeholders. Our research centers in North America, France and Asia concentrate on advances in bio-based products, new energies, water management, electronic solutions, lightweight materials and design, home efficiency and insulation. For the latest, visit www.arkema.com.

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