The Power of Odor in Disposable Hygiene Products
Of the five senses, smell has the best memory, and many consumers of disposable hygiene products would be more than happy to forget about the smells and circumstances associated with the use of diapers, pads, shields and briefs.
While a certain degree of odor is expected and accepted when products are in use, the smell of a product immediately upon opening can be unwelcome among consumers. As such, consumer complaints have increased in recent years, impacting satisfaction.
Today’s manufacturers recognize the powerful role odor can play in purchasing decisions. Many are working with the odor experts at Bostik to gain a better understanding of odor perception.
The nose knows what it likes and what it doesn’t.
An individual’s sense of smell determines whether an odor is pleasant or unpleasant to them; this is also referred to as the hedonic tone. Because humans have more than 300 genes related to smell, people are unlikely to perceive odor in the same way.
Beyond individual preferences, regional and cultural perceptions of odor also need to be taken into consideration. What may be perceived as offensive in one region or culture might be perfectly acceptable in another.
While important to address odor, identifying the various contributors within a product, and successfully reducing or eliminating their potency is no small feat. Testing for odor can be just as complicated, as there are multiple ways to measure odor but no industry-recognized standard test methods. Bostik’s odor experts have found the most effective approach is to rely on proven best practices to help identify and eliminate product odor.
Now more than ever it is critical for manufacturers and their trusted partners, like Bostik, to meet consumer demands and improve satisfaction through ongoing odor research efforts and employing reliable odor test methods.