A PROUD PARTNER OF THE TOUR DE FRANCE
Over the past century, the Tour de France has developed into one of the most important sports events in the world. The race unites people and brings different worlds together. The Tour combines everything that makes sport so special. It is about focus and stamina. But it is also about the ultimate connection between people and equipment where the slightest detail can make the difference between winning and losing, between the yellow jersey or the lanterne rouge.
The Tour de France is about teamwork in every imaginable condition; about the ability to ride smart and to constantly adapt to different circumstances and changing situations.
We feel strongly connected to this unique event which brings together advanced technology, innovation, team spirit and extraordinary performances. So, after two years as an Official Sponsor in 2015 and 2016, Bostik decided in 2017 to move up a gear. In 2018, we are again a proud Official Partner of the Tour de France.
Bostik is very proud to be Official Partner of the 105th Tour the France. As part of our collaboration, the riders’ race numbers will be held securely in place with an advanced Bostik adhesive which has been developed to meet the requirements of the Tour as well. More than 15,000 race numbers will be distributed to over 176 cyclists in 2018. In addition, Bostik-branded stage guides will be fixed to the competitors’ bikes to provide relevant stage data, including altitude differences and feed zones, for each rider.
Finally, a Bostik team will be present at each stage’s Departure Village to aid cyclists, spectators and others with all their glue and bonding challenges.
Read our press release: Bostik renews partnership Tour de France
It is going to be an amazing 3329 km! Watch the Tour here in 3D!