The Need for Confidence Impacts Market Trends in Absorbent Hygiene

Today’s absorbent hygiene market trends are driven by one or more of five basic consumer needs. We refer to them as confidence, comfort, consistency, cost, and convenience. These needs, influenced by culture, affect what consumers look for in the products they choose. This can be seen in all three markets—baby care, adult incontinence, and period care. Product innovation comes from the desire to meet ever-evolving consumer and industry expectations.  

Consumers want diapers and pads that give them confidence before, during, and after use. This need for confidence drives market trends including:

• Consistent product performance
• Discretion for users of adult incontinence and period care products
• Product and environmental safety

When shoppers feel confident in the articles they use, their experience is greatly improved. No worrying over a leaking baby diaper or adult product, or a period pad not adhering to their choice of underwear. No fretting about how the articles they wear may look, sound, or smell whilst they go about their daily activities. This confidence can translate into a positive impression of and experience with your products and build brand loyalty.

Another area where consumers seek confidence is in their shopping. They may turn to online reviews and consumer/third-party seals of approval to help them make more informed decisions about product performance. They may also look for certifications by nations and sustainability-focused organisations to ensure the articles meet certain standards they value. 

At Bostik, we’re ready to help you meet a wide range of evolving market trends that address all five basic consumer needs. We understand the important role adhesives play in today’s absorbent hygiene designs. We can also help you choose the right glues to meet product quality and performance goals. Our teams include experts who are ready to share their knowledge of  softness, odour, sustainability, and more with the absorbent hygiene industry.  

Take advantage of all that Bostik can do for you

To learn more about how we can help, talk to a Bostik expert today.

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