All websites

Discretion is a top priority for consumers of disposable hygiene, particularly in the markets of feminine hygiene and adult incontinence. Users of these types of products do not want to draw attention to the fact they are wearing an absorbent article. Products that offer greater discretion help to foster confidence, one of the five main consumer needs driving market trends today. 

 

With the help of disposable hygiene adhesives, discretion is delivered through three main areas:

  • Sound: Consumers want a product that is quiet, not one that attracts attention with noisy materials. Noise reduction can be accomplished through the use of softer substrates. Not all bonding technologies can effectively bond softer, quieter substrates like cotton, but the right adhesive can.
  • Odour: Consumers want the odour of the product to be controlled, not only during use, but before and after as well. Each component of the product, including the adhesive, works together to create the overall odour profile of the absorbent article. At Bostik, we have experts who can help you identify the sources of odour in your products and offer training on how you can continue to identify and control odour.
  • Visibility: Consumers do not want to use a big, bulky product, as that could let others know they are wearing an absorbent article. This need is driving the trend toward thinner cores in feminine pads and adult diaper products. A variety of traditional designs and non-traditional options, such as precompound/compound and channel cores, are now being used in these markets, enabled by hot melt adhesives. 


Consumers will notice the steps you take to meet their need for discretion when using your products. When executed correctly, even a small change—from reducing adhesive add-on to using different substrates—can boost consumer sentiment and support lasting product loyalty.

Discover More about Disposable Hygiene Adhesive Trends

The Need for Confidence Impacts Market Trends in Disposable Hygiene

Learn More
The-Need-for-Confidence-Impacts-Market-Trends-in-Disposable-Hygiene-Final (2).png

Comfort Impacts Today’s Trends and Innovation in Disposable Hygiene

Learn More
Comfort-Impacts-Todays-Trends-and-Innovation-in-Disposable-Hygiene-WB (2).png

Convenience Is a Consumer Need That Impacts Market Trends

Learn More
Convenience-Is-a-Consumer-Need-That-Impacts-Market-Trends-WB (1).png

Consistency Plays an Important Role in Disposable Hygiene Market Trends

Learn More
Consistency-Plays-an-Important-Role-in-Disposable-Hygiene-Market-Trends-WB (1).png

Reducing Manufacturing Costs Without Cutting Consumer Satisfaction

Learn More
Reducing-Manufacturing-Costs-Without-Cutting-Consumer-Satisfaction_WB (1).png

Providing Discretion to Self-Conscious Users

Learn More
Providing-Discretion-to-Self-Conscious-Users_WB.png

How Adhesives Help Create Quieter Disposable Hygiene Products

Learn More
How-Adhesives-Help-Create-Quieter-Disposable-Hygiene-Products_Final.png

Thinner Products for Greater Discretion: The Role Adhesives Play

Learn More
Thinner-Products-for-Greater-Discretion_The-Role-Adhesives-Play.png

Pant Diapers Help Meet Consumer Needs of Comfort and Convenience

Learn More
Pant-Diapers-Help-Meet-Consumer-Needs-of-Comfort-and-Convenience_WB.png

Adults Seek Comfort, Convenience, and Confidence From Pant Diapers

Learn More
Adults-Seek-Comfort-Convenience-and-Confidence-From-Pant-Diapers-WB.png

Period Underwear: A Feminine Hygiene Option Growing in Popularity

Learn More
Period-Underwear_A-Feminine-Hygiene-Option-Growing-in-Popularity_WB.png

New and Softer Materials for Enhanced Comfort in Disposable Hygiene

Learn More
Taking-a-Closer-Look-at-Your-Options-for-New-and-Softer-Materials-for-Comfort_WB (1).png

Indicators and Sensors for Baby Care and Adult Incontinence Products

Learn More
Indicators-and-Sensors-for-Baby-Care-and-Adult-Incontinence-Products_WB_Final.png

Adhesive Application Testing Supports Consistent Performance

Learn More
Adhesive-Application-Testing-Supports-Consistent-Performance-_WB.png

Fit and Sizing for Consistency: Factors That Can’t Be Overlooked

Learn More
Fit-and-Sizing-for-Consistency_Factors-That-Cant-Be-Overlooked_WB_Final.png

Why You Need to Stay Consistent With Your Pad Attachment

Learn More
Why-You-Need-to-Stay-Consistent-With-Your-Pad-Attachment_WB.png

The Adhesives You Want, When You Need Them: Ensuring a Stable Supply Chain

Learn More
The-Adhesives-You-Want_When-You-Need-Them_Ensuring-a-Stable-Supply-Chain_Final.png
Top