The disposable hygiene market continues to evolve as consumer needs and expectations change. Over time, new trends emerge affecting product designs, manufacturing practices, and performance. As a result, the adhesives used in baby care, adult incontinence, and feminine care articles are evolving as well.
It is sometimes said that culture shapes consumer needs, and those needs drive trends. In fact, at the heart of each trend is one or more of these five consumer needs:
It’s easy to see how the disposable hygiene industry’s innovations and trends seek to fulfil consumer needs.
Confidence: Consumers want to be confident in the performance and safety of their products. For example, in products for adult incontinence, they want to be confident of discretion. From this comes evolving designs for thinner, more absorbent cores as well as articles that do not make noise or give off odour. Confidence regarding substances of interest (SOI), safety, and the environment, on the other hand, drives trends such as sustainability and eco-labels.
Comfort: Consumers want products to fit comfortably, whether for themselves, loved ones, or little ones. They seek products that will deliver softness and the feeling of being dry. Examples include softer topsheets and core innovations. They also look for comfortable fit as they—or their babies—move throughout the day.
Consistency: Consumers need products they can rely on to perform consistently every time. They choose brands and product styles knowing what their anticipated needs are. For example, a woman will choose a feminine pad that will deliver the level of protection she needs based on the underwear she chooses and where she is in her period. Manufacturers may turn to product audits to help ensure consistent quality and performance.
Cost: In order to offer consumers products at a lower or more affordable price, producers need to also keep their own costs down. This influences trends in operational efficiencies, production optimisation, digitisation, and waste reduction. Input from experts with a global perspective is extremely valuable.
Convenience: Consumers seek ease of use and disposal. Examples include diaper styles that are easier to change on active babies or products that incorporate an indicator to let you know when they need changing.
The Role of Adhesives in Enabling Important Trends
Our experts at Bostik stay informed about disposable hygiene trends from around the world. How will these trends affect our customers? How can our adhesives help to meet ever-changing consumer needs? Which trends are specific to one area, and which are likely to bridge the gap into other regions, or other areas of disposable hygiene? Fortunately, Bostik is a global leader with far-reaching teams. We have what it takes to understand the worldwide market and the evolution of products.
The trends we have been watching centre around products, adhesives, and societal trends that affect them. Among them are
- Doing More With Less: Adhesive’s Role in the Core
- Diaper Pants and Elastic Adhesives
- Trends in Women’s Underwear Fabrics
Partners in Innovation
The next wave of disposable hygiene innovations may be better addressed through developing partnerships. Diaper, adult incontinence, and feminine care producers—and their suppliers—each have valuable insights. Share your challenges. Urge partners to collaborate. The best suppliers will be a step ahead and ready with ideas to keep your business moving forward. Through partnerships such as these, we help enable innovation, performance, and ongoing satisfaction for consumers today and tomorrow.
Discover More about Disposable Hygiene Adhesives