The Consumers’ Need for Convenience Impacts Absorbent Hygiene Market Trends

In the world of absorbent hygiene, consumers’ expectations are continuously evolving. Our experts have identified five basic needs that drive these market trends. They are confidence, comfort, consistency, cost, and convenience. Whilst cultural experiences shape what consumers look for in the products they buy, these five central needs remain the same across countries and categories. 

 

The essence of convenience is making the lives of consumers a little bit easier. This is equally true of baby diapers, period care, and adult incontinence articles. Each offers manufacturers a variety of opportunities to improve satisfaction and market share.

Supporting convenience when consumers interact with your products

From shopping to use and disposal, each positive consumer experience you help create impacts the perceptions of your brand and absorbent hygiene products. Ways to enhance consumer interaction with these ‘modern conveniences’ include: 

• Ease of use and removal: Features in both pads and pant diapers support convenience. Pad attachment adhesives should allow the product to be applied, positioned, and removed easily and cleanly. Simple to pull on and take off, pant diapers rely on elastic and elastic attachment adhesives for their convenience. 
• Wetness indicators and sensors: Products that can alert caregivers and article wearers when it is time to change soiled diapers and pads are another popular convenience. Hot-melt wetness indicators can provide users with a clear and distinctive colour change. In doing so, they aid in promoting skin wellness. 
• Safe and easy disposal: Shoppers want products that can be discarded without worry. Beyond the ability to cleanly remove the absorbent article, consumers want simple, easy, and sanitary disposal. To accommodate your product design and chosen end of life solution, you will need an adhesive that bonds to your choice of substrates.  
• Online shopping and subscription services: Avoiding an unplanned trip to the store or having diapers and pads automatically delivered on a regular basis can be a real benefit to busy consumers. These methods can also provide an easy way to make discreet purchases. E-commerce opportunities offer a way for consumers to save time and possibly money. To support this convenience, it is essential that your products are able to withstand the stresses of shipping, storage, and delivery in order to successfully provide a positive consumer experience upon arrival.
• Consumer-conscious package sizes: Many shoppers enjoy the convenience of buying in bulk. Others prefer to purchase in smaller size packages, as money becomes available. If consumers are buying in bulk, this also means that the last product they use is as good as the first. When targeting regions with strong informal secondary markets like Africa, bulk offerings with individually packaged products can offer convenience to both the consumer and the secondary retailer.

The right choice in adhesives can support convenience 

Balancing a product that is convenient to use with meeting the intended level of quality and performance can be challenging. This is why choosing the right adhesive is valuable to your overall success. 

 

We offer the convenience of a one-stop shop for adhesives due to our full product line of elastic attachment, pad attachment, construction, core, and wetness indicator options. We can also identify opportunities for multi-purpose options. Taken together, these bring an added convenience to you as the manufacturer, streamlining inventories and reducing time spent managing business relationships.

As you look to meet consumers’ need for convenience, also take advantage of the resources and expertise available to you. Our experts are available to make adhesive suggestions in the early stages of your product development. For articles already in production, our teams can perform product audits and make recommendations for convenience and other consumer needs.  

 

If your absorbent hygiene products are convenient to buy, use, and dispose of, consumer satisfaction will likely increase. This can lead to repeat purchases, ongoing loyalty, and new consumer referrals that result in even better profitability for your business. 

Take advantage of all that Bostik can do for you

To learn more about how consumer needs for convenience influence product designs and manufacturing practices, talk to a Bostik expert today.

 

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