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As with other consumer industries, market trends in absorbent hygiene are driven by five basic consumer needs. Our experts identify them as comfort, confidence, consistency, convenience, and cost. Of these, cost is distinct in that your costs and the consumers’ are directly related.


Manufacturing products with consumers’ budgets in mind

From the shoppers’ perspective, cost is the price they pay at the time of purchase, coupled with the number of products they use. Some choose an article that is less expensive, even if they use more of them. Others opt for a more expensive item that they believe saves them money in the long run. 


Private label brands, once considered by many as lower priced but with ‘good enough’ quality, can now be found at all quality and performance levels whilst maintaining competitive pricing. One hurdle they have faced is consumer perception; many prefer to use—or be seen using—familiar name brands.

Recent economic realities have elevated the issue of cost for many shoppers. Euromonitor listed ‘The Budgeteers’ in their Top 10 Global Consumer Trends of 2023. One key component in this trend is the consumers’ search for extra value for their money. For absorbent hygiene products, wetness indicators and articles they can wear longer are excellent examples. Another would be the switch to reusable products, which may cost more at purchase, but save money over the life of the product.


Minimising costs for the absorbent hygiene producer

Regardless of which consumers they are targeting, baby diaper, adult incontinence, and period care producers need to manage their own costs to remain competitive. This can be accomplished by focusing on:


  1. Process optimisation
  2. Thinner substrates and reduced material costs
  3. Lower adhesive add-on
  4. Waste reduction

The value of market expertise in your materials supplier

Whether you are a producer of branded or private label products, every cent is becoming increasingly important. A key component of evaluating cost is understanding the true value that a material supplier brings to your organisation. A hasty decision based on price alone could, in the end, lead to more production challenges and a loss that far outweighs any anticipated cost savings.

That’s why, when it comes to choosing adhesives for your products, it is important to partner with a supplier with proven expertise. At Bostik, our specialist look at absorbent hygiene articles from every angle and every corner of the globe. This allows us to see opportunities for enhancing products and optimising processes whilst controlling overall spend. Whichever market segment you serve, we can make the right adhesive recommendations to help you achieve your goals as efficiently—and cost-effectively—as possible.  

Take advantage of all that Bostik can do for you

To learn more about how we can help, talk to a Bostik expert today.

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